Intelligent apps are the future of mobile app development . The art of embedding the app intelligence is sure to take the mobile app development approach to the next level. The world of app intelligence has grown extensively with amalgamation of machine learning, artificial intelligence, and new technologies all together. Due to its effectivity, businesses are now rushing towards companies to have their own intelligent apps for the business.
Mobile App Development Companies are focusing too much on developing these kind of applications. The technology is playing a great role to reduce the gap between humans and the machine. And, it is predicted that most of the global companies will invest in the development of AI centric applications by the end of 2018. This, confirms that the future of applications lies in the AI embedded apps to a greater extent.
A Brief on the Apps That Have Used AI to the Fullest
Siri (Apple’s Intelligent Personal Assistant)
With Siri, AI has come a long way. Right from its launch till date, Siri has been wowing the users. It has left no stone unturned to prove its effectivity as a personal assistant. As the time has marched on, Siri is growing a bit older leaving its years old charm on the users.
Initially, Amazon’s Alexa was not seen as a promising Technology; but, it proved all such speculations wrong after it empowered Echo and brought a new revolution in the AI embedded applications. Amazon’s brilliant move to open Alexa to third party for further development free of cost promoted the technology like anything. Amazon offered the Alexa skills Kit and Alexa voice service to companies for further development.
In its attempt to move ahead of Amazon’s echo and Apple’s Siri, Google has launched “Google Assistance” in the race. For the very first time, Google unveiled its amazing technology in the annual Google I/O 2016 meet. The technology is considered as an extension to “Google now” & is designed to be a personal assistant.
Cortana is powered by Microsoft and use Artificial Intelligence to the fullest. It has been designed to set reminders and answer user’s questions. The voice assistance has been made available in a number of languages including English, French, German, Spanish and so on.
How to Capitalize on AI Embedded Apps?
Now that I have explained so much about AI embedded intelligence apps, you must be thinking if your mobile app development company could make profit from such an amazing technique. You will be surprised to know that the answer is a big “Yes”. Today, a number of mobile app developers are using AI embedded apps to enhance the engagement of their applications.
Here are the Ways to Make the most from exceptional AI Technique
The App Interaction Should be Meaningful
Let’s say your application offer the benefit of adding events to the calendar, but it is not easy to edit the same. Such an functionality is only going to provide a frustrating experience to the users, which is not acceptable. Thus, try to make interactions meaning for the users.
Voice-controlled AI Option
Artificial Intelligence is in its budding stage. And, thus there is no standard programming protocols. With a sound programming, mobile app development companies can offer multiple integration to the users. Including voice-controlled AI option can open many doors to innovation.
While there is a huge opportunity to create innovations in the Artificial Intelligence domain, a number of mobile app development companies are still trying hard to make their identity in this technology. It is thus a great opportunity to all those companies who have already adopted to mobile app intelligence technique.
As the current year is ending, marketers are busy in creating their strategies for campaigns in 2017. From plenty of tools and tips available, it is important to choose the right one for your brand.
Having your mobile app is an ultimate idea to get instant success. Additionally, the app needs to be productive and efficient in terms of functionality. The speed of your app will also play a crucial role in the success of the mobile app. Besides the fact that your app needs to be functional, the choice of mobile marketing tools will also matter to let your app succeed among the audience. Here is a quick review on the kind of marketing tools that will prevail in the upcoming year and will provide success to your brand.
Marketing that is location based
Location-based marketing seems futuristic and is considered the most important marketing tool among the consumers and the marketers. Location-based marketing is so much popular among the users because it wipes out the ads that are not relevant and presents feeds based on user’s current location. Location-based marketing is easy to promote with the use of Wi-Fi, Bluetooth devices. Geofencing and beacons etc.
How to accomplish location-based marketing (the tip)
In order to remain ahead of the competitors, it is important to think differently when it is about choosing any specific location in order to send customers promotions. Instead of just sending the location when a customer is around the store, sending them promotions with the use of brand’s products and services will help to get users’ attention instantly. It is a well proven strategy to attain clients’ attention.
Developing an app focused strategy
Focused mobile marketing is the most important strategies to bring success to any newly launched mobile app. In a survey by Guardian, it has been found that 91% of the brands have apps. Thus, it is important for every business to have its own mobile app. However, having a mobile app is not enough. The app must offer a superb user experience in order to delight the clients to the fullest.
How to accomplish a focused mobile app development strategy
While creating the strategy, focus on including additional capabilities in your mobile app. Adding features such as mobile wallets, loyalty program for users etc. would help in getting more and more clients for the business. Developing an app that does more than just delivering business information is sure to have a longer lifespan.
Social media messaging
Integrating messaging alternatives to text messages is becoming a preferred method of communication. Facebook Messenger is one of the most significant example of the same. Facebook’s messenger app is preferred by everyone as it instantly delivers the message and leads as an effective communication medium.
How to accomplish social media messaging alternative strategy
In addition to developing your business application, invest some time in creating an app that would offer promotional content to the users to showcase personalized deals to them. Be exclusive with the offer and try to remain available for the users 24*7.
Depending upon the goal of the business to be fulfilled, the tools and the tips for a successful campaign can be chosen. The world is liking the mobile first approach and thus it has now become imperative for businesses to go online with their trade.
AppDexa is one of the leading listing sites developed to provide ranking of companies engaged in top mobile app marketing companies. AppDexa has achieved a niche in the related field and is working continually to provide result-oriented services to the clients.
AppDexa is a rapidly growing company with a creative vision. It is an independent IT research company, providing information to decision-makers.