Mobile app development trends are destined to be changed with the evolution of every new technology. As the new technique ushers in, it brings up new expectations for the users in terms of better app feature and functionality. The current year has seen dramatic evolution in the app development regime that is expected to flourish further in the upcoming year.
It is not only about mobile apps that have evolved in the past but also about the web based sites, which have gone through tremendous changes. One of the sole aims behind the continuous development in mobile and desktop designing is to meet the user's expectation in the best possible manner. It is true that developing for both platforms is not a cakewalk. However, utilizing the right resources could help make the process much easier.
NativeScript, being the cross-platform framework, helps in developing native apps from single code while allowing productive advantages similar to Hybrid approaches. Thus, having the efficiency in only one language can help developers to create native apps having extended functionality.
Keeping the code modular
Keeping your user interface code at a bay from the business logic is going to offer you a chance to share a number of functionality across different platforms. For instance, think for a common scenario of registering new users in your app. The functionality will be performed by sending related data to backend service through an HTTP call to get a response back. The received code is not specific to individual mobile platform, yet utilizing traditional development approaches would require to write the code three times, once for iOS, second time for Android and for the web as well. While using NativeScript and Angular 2 developers just need to write a single code that would run on all the three platforms.
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Open source platform that makes learning easy
NativeScript and Angular 2 are open-source frameworks and thus they are easy to learn. Both the frameworks have got robust support from skilled developers community. They keep on changing and making these frameworks more functional by adding new layers of coding. Moreover, Angular framework has Google backend support, which ensures the framework will be supported by the professionals. The global developers community tries it best to offer dedicated services while coding or adding new functionality.
The collaboration of both the frameworks i.e. NativeScript and Angular 2 is a significant move in order to develop functional platforms. For developers, the most important significance is that it allows them to write the codes ones and use the same across multiple platforms. Thus, they need not to develop codes for different frameworks individually. Moreover, using both the frameworks helps developers save their time as well.
As the technology is improving, the developers will be using more innovative tools to meet the demands of the customers. Moreover, the availability of two different frameworks offers a chance to developers to write seamless codes and save a significant share of their time, which could be utilized elsewhere. Seamless coding also offers a superb user experience when they browse through apps that have been developed with the use of both of the frameworks.
As the current year is ending, marketers are busy in creating their strategies for campaigns in 2017. From plenty of tools and tips available, it is important to choose the right one for your brand.
Having your mobile app is an ultimate idea to get instant success. Additionally, the app needs to be productive and efficient in terms of functionality. The speed of your app will also play a crucial role in the success of the mobile app. Besides the fact that your app needs to be functional, the choice of mobile marketing tools will also matter to let your app succeed among the audience. Here is a quick review on the kind of marketing tools that will prevail in the upcoming year and will provide success to your brand.
Marketing that is location based
Location-based marketing seems futuristic and is considered the most important marketing tool among the consumers and the marketers. Location-based marketing is so much popular among the users because it wipes out the ads that are not relevant and presents feeds based on user’s current location. Location-based marketing is easy to promote with the use of Wi-Fi, Bluetooth devices. Geofencing and beacons etc.
How to accomplish location-based marketing (the tip)
In order to remain ahead of the competitors, it is important to think differently when it is about choosing any specific location in order to send customers promotions. Instead of just sending the location when a customer is around the store, sending them promotions with the use of brand’s products and services will help to get users’ attention instantly. It is a well proven strategy to attain clients’ attention.
Developing an app focused strategy
Focused mobile marketing is the most important strategies to bring success to any newly launched mobile app. In a survey by Guardian, it has been found that 91% of the brands have apps. Thus, it is important for every business to have its own mobile app. However, having a mobile app is not enough. The app must offer a superb user experience in order to delight the clients to the fullest.
How to accomplish a focused mobile app development strategy
While creating the strategy, focus on including additional capabilities in your mobile app. Adding features such as mobile wallets, loyalty program for users etc. would help in getting more and more clients for the business. Developing an app that does more than just delivering business information is sure to have a longer lifespan.
Social media messaging
Integrating messaging alternatives to text messages is becoming a preferred method of communication. Facebook Messenger is one of the most significant example of the same. Facebook’s messenger app is preferred by everyone as it instantly delivers the message and leads as an effective communication medium.
How to accomplish social media messaging alternative strategy
In addition to developing your business application, invest some time in creating an app that would offer promotional content to the users to showcase personalized deals to them. Be exclusive with the offer and try to remain available for the users 24*7.
Depending upon the goal of the business to be fulfilled, the tools and the tips for a successful campaign can be chosen. The world is liking the mobile first approach and thus it has now become imperative for businesses to go online with their trade.
AppDexa is one of the leading listing sites developed to provide ranking of companies engaged in top mobile app marketing companies. AppDexa has achieved a niche in the related field and is working continually to provide result-oriented services to the clients.
AppDexa is a rapidly growing company with a creative vision. It is an independent IT research company, providing information to decision-makers.