As the current year is ending, marketers are busy in creating their strategies for campaigns in 2017. From plenty of tools and tips available, it is important to choose the right one for your brand.
Having your mobile app is an ultimate idea to get instant success. Additionally, the app needs to be productive and efficient in terms of functionality. The speed of your app will also play a crucial role in the success of the mobile app. Besides the fact that your app needs to be functional, the choice of mobile marketing tools will also matter to let your app succeed among the audience. Here is a quick review on the kind of marketing tools that will prevail in the upcoming year and will provide success to your brand.
Marketing that is location based
Location-based marketing seems futuristic and is considered the most important marketing tool among the consumers and the marketers. Location-based marketing is so much popular among the users because it wipes out the ads that are not relevant and presents feeds based on user’s current location. Location-based marketing is easy to promote with the use of Wi-Fi, Bluetooth devices. Geofencing and beacons etc.
How to accomplish location-based marketing (the tip)
In order to remain ahead of the competitors, it is important to think differently when it is about choosing any specific location in order to send customers promotions. Instead of just sending the location when a customer is around the store, sending them promotions with the use of brand’s products and services will help to get users’ attention instantly. It is a well proven strategy to attain clients’ attention.
Developing an app focused strategy
Focused mobile marketing is the most important strategies to bring success to any newly launched mobile app. In a survey by Guardian, it has been found that 91% of the brands have apps. Thus, it is important for every business to have its own mobile app. However, having a mobile app is not enough. The app must offer a superb user experience in order to delight the clients to the fullest.
How to accomplish a focused mobile app development strategy
While creating the strategy, focus on including additional capabilities in your mobile app. Adding features such as mobile wallets, loyalty program for users etc. would help in getting more and more clients for the business. Developing an app that does more than just delivering business information is sure to have a longer lifespan.
Social media messaging
Integrating messaging alternatives to text messages is becoming a preferred method of communication. Facebook Messenger is one of the most significant example of the same. Facebook’s messenger app is preferred by everyone as it instantly delivers the message and leads as an effective communication medium.
How to accomplish social media messaging alternative strategy
In addition to developing your business application, invest some time in creating an app that would offer promotional content to the users to showcase personalized deals to them. Be exclusive with the offer and try to remain available for the users 24*7.
Depending upon the goal of the business to be fulfilled, the tools and the tips for a successful campaign can be chosen. The world is liking the mobile first approach and thus it has now become imperative for businesses to go online with their trade.
AppDexa is one of the leading listing sites developed to provide ranking of companies engaged in top mobile app marketing companies. AppDexa has achieved a niche in the related field and is working continually to provide result-oriented services to the clients.
AppDexa is a rapidly growing company with a creative vision. It is an independent IT research company, providing information to decision-makers.